It seems that when it comes to traveling, we end up in the same places, posting the same photos, and doing the same things. That's how #UnhashtaggedPlaces was born. An idea to launch the new 4WD Alaskan Outsider that suggests exploring destinations that algorithms haven't even reached. This concept was awarded at Cannes, and  at the Argentine Creative Circle Festival DIENTE with 3 Silver (Experiential, Use of Data, Apps & Tools) and 2 Bronze (Sites, Design).